Cackleberry Kids Boys Fashion

Let's hear it for the boys!

14 December 2009



Have you noticed how department stores and kids clothing shops are always packed with the latest pink frilly number for girls, while the boy’s shelves are left looking drab in comparison? Well we’re pleased to announce that this is no longer the case, thanks to CACKLEBERRY KIDS. The boys-only label out of Canberra is finally spoiling boys with their own exclusive selection of the latest and greatest in kid’s fashion designed specifically for them.

CACKLEBERRY KIDS is a beautiful and unique 100% Australian range of boyswear and lifestyle and nursery linens made from 100% organic cotton, wool and silk blends. Their upcoming Spring/Summer 09/10 collection is called KIAMBU (a city of Kenya and also means ‘king’ in Swahili.)

Canberra mum and CACKLEBERRY KIDS founder, Kylie Petroni, wanted more options when it came to dressing her son. Recognising a niche in the market she was inspired to create a range of clothing catered exclusively for the “little man.’

“I often find boys are forgotten when it comes to funky designer gear, but they enjoy wearing cool clothes too, so with this in mind I created a label that recognises the mud pie making bug collecting little man in your life.”

Drawing from her experience as a Director of the Petroni Group -a corporate uniform specialist- Kylie is enjoying her new creative freedom. “The corporate clothing industry can be restrictive in terms of the industries we work with,” says Kylie. “But with Cackleberry I am free to design and incorporate colour and flair. And what’s great is that little boys have no fear of textures and patterns and are willing to give anything a go.”

The label recently opened its first concept store in Fyshwick, Canberra. Catering to the movers and shakers in Canberra’s under six community, the store is a purpose designed space, creating a trendy destination for stylish local kids and featuring some great Australian and overseas brands. Wholly Australian owned, designed and made, CACKLEBERRY KIDS officially launched online in 2007.

Since then, the company has gone from strength to strength, appointing agents in New York, Los Angeles and Toronto, while also exporting to New Zealand and Asia.

“Our garments are made with love and care for boys aged three months to six years,” says Kylie.

“Our mission is to dress our children in a way that gives them the confidence to go out into the world and achieve anything they put their minds to.”

To see the full range available from Cackleberry Kids, and to purchase online or find a stockist near you visit www.cackleberrykids.com