phil&teds Smart Stroller

Get Smart

30 June 2010

Smart™ – the complete compact stroller system is here!

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Described by both the company and industry commentators as "the complete compact stroller system", the smart looks set to reshape the stroller market with its introduction of ground breaking technology like phil&teds’ revolutionary 'aerocore' seating.

"We set out to prove that 'compact' needn't mean 'functionless'," says phil&teds' design head Phil Brace. "The compact market has, since 1964, been dominated by the umbrella stroller which - other than being light - does little to meet key parental stroller needs. We wanted to rectify that."

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In creating a sleek & strong aluminium framed compact, weighing just 5kg (11 lbs) yet featuring flat folding, a seat recline and both bassinet and infant car seat adaptability, Brace's team has done just that.

Innovative technology is at the heart of the smart's smarts. The AEROCORE seat, first introduced on the phil&teds' Highpod highchair earlier in 2010, seeks to resolve key parental stroller issues. Its unique properties ensure that the seat is ergonomically supportive yet cushioning, to keep child occupants happy for longer; lightweight yet strong & durable, to trump an umbrella's flimsy frame and easily torn fabric; breathable yet waterproof and wipeclean, to counter the lack of hygiene and all weather suitability of all other compact strollers.

"We've been in this industry for quite a few years now, and we've long dreamed of reinventing the compact stroller. Central to that, in our view, was cracking the code on seating. To us the AEROCORE seat is the holy grail of stroller seating, and this is really just the start of its application."

Visit www.philandteds.com for more information.  The Smart is priced at $299 NZD, or $429 NZD for the bundle package including the Peanut bassinette.

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