Nature Baby Bugaboo AIDS Support

Nature Baby Sees Red

11 November 2009



As Worlds AIDS Day arrives soon on December 1st, New Zealand parents can now help fight against AIDS by shopping at Nature Baby.

Bugaboo, the innovative design company renowned for its stylish and popular pushchairs, is marking their 10th anniversary by partnering with (RED) to empower parents across the globe to participate in the fight against AIDS in Africa.

(RED) was created by Bono and Bobby Shriver to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED-branded products.  A percentage of each (PRODUCT) RED product sold is given to The Global Fund, to invest in African AIDS programs, with an emphasis on women and children.

Whether purchasing from the existing Bugaboo range or by choosing from the (BUGABOO) RED Special Collection, parents will not only be choosing the lastest must have baby accessory, but they will also be making a conscious decision to support (RED) and helping those 22.5 million people living with HIV and AIDS in Africa, including the millions of mothers and children.

Mothers all around the world are already being spotted with (BUGABOO) RED pushchairs from Supermodel Christy Turlington, Gossip Girl's Kelly Rutherford (who is also a Nature Baby customer) to British model, Leah Wood.

Bugaboo joins other international companies in the (RED) campaign which include: Emporior Armani, Gap, Apple, Converse, American Express (UK only), Hallmark, Dell, Windows and Starbucks.

Bugaboo is the only (RED) partner to contribute a percentage of all revenue across its entire product range to help in the fight against AIDS in Africa, and will also have a limited edition (BUGABOO) RED Special Collection available.

This collection includes a (BUGABOO) RED Cameleon denim pushchair and white leather (BUGABOO) RED Bag.


The (BUGABOO) RED Cameleon Denim Pushchair
The (BUGABOO) RED Cameleon denim pushchair features a unique black matte frame, dark denim fabric and a distinctive red brake handle.  It is a multi-terrain, infant-to-toddler stroller featuring an adjustable handlebar and swizel wheel suspension allowing for easy navigation and maximum comfort for parent and child.
RRP $2399.95









The White Leather (BUGABOO) RED Bag
The white leather (BUGABOO) RED bag is a multipurpose modern carryall for parents that is practical and stylish.  The bag includes a changing mat, numerous compartments and removable food and drink containers, making it suitable for any lifestyle.
RRP $449.95



The (BUGABOO) RED collection and existing Bugaboo range is available from Nature Baby concept stores in Grey Lynn and Newmarket (outside of Auckland, contact them via their website).  For further information on (RED) visit www.joinred.com and www.theglobalfund.org.

Via Nature Baby